Live webinar · 45 min

BPM Leaders: Don't Renew Your Way Into Another Flat Spec Year

The 2027 sales and marketing stack for getting specified: three AI tools replacing the lead database, spec wizard, and analytics your competitors are already retiring. 45 minutes, live on real projects.

  • When November 10, 2026 | 1PM ET
  • Length 45 minutes
  • Can't attend? Register for the recording
Vardhan Mehta
Presented by
Vardhan Mehta
CEO, Acelab

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Can't make it live? Register and we'll send the recording.
Why this webinar, why now

Before you renew, see what's replacing it.

If Dodge or ConstructConnect still tells your team about a project when the plan room opens, ARCAT SpecWizard or SpecLink still sends architects off your website to write your spec, and Dodge SpecShare still can't tell you why a competitor became a firm standard at Gensler, you're about to renew tools built for a different decade. In 45 minutes we demo the three releases replacing them. You'll leave knowing which of the three belongs in your 2027 plan, and how to see it running on your own products and projects.

01

Project Radar

Design-stage project intelligence

See active projects and the architects on them 6 to 18 months before bid, ranked by fit with what you sell, with the reason on every row.

ReplacesDodge and ConstructConnect, the lead databases your reps stopped opening.
  • Reps reach the design team while basis of design is still open, instead of chasing substitutions after bid.
  • Saved searches report what's new since you last ran them.
  • Joined to Material Hub, it knows whether that architect researched your category in the last 90 days.
02

Spec Configurator

Your website, as the spec tool

Turn your own website into the spec-writing tool that makes you basis of design, with your engineering rules enforced live.

ReplacesARCAT SpecWizard and SpecLink, the spec wizards that send your traffic off your site.
  • The architect never leaves your site, and the output is a finished 3-part CSI section or submittal package with you as basis of design.
  • Hard conflicts, like a track size that voids a warranty, are blocked before they ship.
  • Every session lands in Manufacturer Hub as a lead, with the project and configuration attached.
03

Competitive Intelligence

Spec share you can defend

Know your spec share against every competitor, which firms are standardizing on them instead of you, and which architects are researching your category right now.

ReplacesDodge SpecShare and ConstructConnect Insight, the ROI reports nobody can explain to the CFO.
  • Market, product, and sales reports on one page, from 20,000+ AEC firms on Material Hub.
  • See where your content is missing and how your search-to-spec conversion compares to the category.
  • Marketing gets a number it can defend. Sales gets a list it can call.
484
Project Radar, live on a real search

School projects a lead database would never find.

A rep typed “impact resistant glass” into Project Radar. No permit in Texas names that product. So the tool reasoned instead: new K-12 buildings in North Texas must include a storm shelter under IBC 423, which means impact-rated glazing on every new campus.

484 projects, each with the architect and the code driver attached.

1. Search“impact resistant glass”No permit names it
→
2. Code driverIBC 423New Texas K-12 schools need a storm shelter
→
3. Result484 projectsArchitect and reason on every row
74%

of specs lock before a rep ever makes contact. The first time most manufacturers learn a competitor became a firm standard at a top-20 practice is when their product is missing from the drawings.

Who should attend

Built for the people who own spec growth at building product manufacturers.

Sales leaders

CROs, VPs and Directors of Sales, national, regional, and architectural or specification sales managers, spec reps, sales ops, and RevOps.

Marketing leaders

CMOs, VPs and Directors of Marketing, product, digital, and demand gen marketers, content, brand, and marketing ops.

Executives and product teams

Presidents, CEOs, GMs, and owners at SMB manufacturers, plus product managers, technical services, and customer experience leads.

After the webinar

See any of the three on your own products, free of charge.

1

Project Radar

A live list of projects that fit your product profile and territory.

2

Competitive Intelligence

Your own spec share and firm-standard report against your named competitors.

3

Spec Configurator

A mockup of the configurator on your own website.

Vardhan Mehta
Your presenter

Vardhan Mehta

CEO, Acelab

Vardhan demos Project Radar, Spec Configurator, and Competitive Intelligence live, on real projects and real competitor data, and shows how to see each one running on your own products.

Live webinar · 45 min

Make your 2027 renewal decisions with the full picture.

Three AI tools, three live demos, 45 minutes. Register now, and we'll send the recording if you can't make it live.

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